Adjied bakas and Lavital
Bestselling author and international trendwatcher Adjiedj Bakas will feature the Dutch boxspring and mattress manufacturer Vital bedden B.V. by profiling the company in his latest book 'Living without Oil'.
The continued succes and strong growth of Vital bedden, the Holland-based producer of
Lavital, luxury, bespoke, state-of-the-art ecological boxsprings and mattresses and
Natural beds, organic bedsystems, together with the uncompromising principles of the company's vision and business values, are so special that Adjiedj Bakas has become very interested in and inpired firm.
Living without Oil
'Living without Oil' focuses on the potential implications of current megatrends in society for three future scenarios involving energy use, nature and transportation. The book will discuss both players in the field who are proactively anticipating and positioning themselves to address the needs and opportunities relating to sustainable energy, as well as less succesful players who yet adapted to this new reality.
Lavital: megatrend new living conceptsAdjiedj will widely describe megatrends in new sustainable living-working concepts. He will write pages on Vital bedden as a succes story which provides responsive solutions to the urgent needs and envolving life-style concepts such as sustainability and health-conscious living and discuss the company's business approach within the context of megatrends and future scenarios involving the environment and climate change.
Oil as a raw material in mattressesWhereas Vital bedden utilizes natural materials such as organic cotton, wool, flax and horse hair in products, the vast majority of beds manufactured today contain numerous petroleum-based (e.g. foams, fire retardants). The disadvantage of oil are becoming more and more visible. From energy security perspective, we have become more and more dependent on foreign regimes. Through the significant amounts of money we spend on oil, we indirectly finance terrorism. The continued use of oil brings further damage to our environment. Finally, there is increasing concern oil- and petrochemical-based products pose a potential threat to personal health and well-being.
The disposal of petrochemical-filled mattresses is an increasing global concern. The combustion of petrochemical mattresses (about 1 million each year in The Netherlands alone) represents an environmental concern, both from the standpoint of greenhouse gasses being emitted as well as the disposal of petrochemical waste residues which are produced. In addition, the intensity of the process itself can create furnace-related problems (burst lagging, clogged airflows). In addition, sheer necessity, countless mattresses are dumped and sent to landfills annually, with disastrous and posing even greater risks for our environment.
Book presentation October 2009 LondonAccording to Adjiedj Bakas, 'Sustainable, pure organic sleep is automatically better for energy use and CO2-emissions and thus the environment, through which this new megatrend living concepts is interesting for living without oil.' Adjiedj Bakas will formally present his new book 'Living without Oil' in October 2009 in London.
